Product Photography Tips for New Entrepreneurs
When it comes to product photography, there are a lot of tips which new entrepreneurs can take and use to improve their store. We’ve listed some of the top product photography tips for new entrepreneurs below.
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1. Invest in a Great Camera
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| Camera |
To take quality images, you’ll need to invest in a product camera. Some have taken amazing photos using their iPhone. However, there are countless features you’ll be able to do on a professional camera. For example, you can add different lenses to a camera to shoot products from a distance, or change the focus of the background. Also, while the resolution on an iPhone camera is high, it isn’t as high as a DSLR camera, which allows you to show finer details. The more details you can show your customers, the more likely they are to buy your product.
2. Shoot Product Photos on White Background
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| White Background Product Shot |
You can use an infinity cove to create a seamless background. An infinity cove is a curved, all-white space that gives the background the appearance that it goes on forever. You can also use Photoshop, an image editing tool, to remove the image background and have a standard white background for your product photos. A plain white background works well for standard product photos.
3. Avoid Using Filters
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| Image with Effect |
A filter is accessory photographers use to alter an image. While you want your product to appear in the best light, you also want it to be an accurate representation of what the product looks like. Most of what filters can do can be done post-production in Photoshop.
4. Have Images for All Product Styles
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| Ali Express Product Style |
5. Pick the Perfect Background
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| Commercial Image Background |
The background for your product photography can really enhance the appearance of the product. You can have a plain, white background for your online store as that’s the standard look. If you’re creating lifestyle shots, you might use cardboard, wood panels, marble countertops, streamers, fabric, wallpaper, or other background ideas. Choose a background that’s consistent with your brand. If you sell fun and colorful accessories, you might have people wearing the product with streamers in the background. If you sell rustic products, you might use wood panels as product photography background. If you sell jewelry, makeup accessories, sunglasses or watches, you might use a marble background.
6. Edit and Retouch Your Images After They’ve Been Captured
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| Advanced Retouching |
The work doesn’t end when the pictures are taken. You’ll still need to use image editing software like Photoshop to enhance your image. Whether you’re adding effects, enhancing color, or removing the background from an image, you’ll need to do some form of editing after you’ve shot your product photography. The post-production work is just as important as the process of taking an image. You want to showcase your product in the best light and with minor image edits, you’ll be more likely to sell your product.
